Privacy Policy

How we collect, use, and protect your information

Home > Privacy Policy
Last Updated: May 1, 2025

1. Introduction

AsphaltCalculator.com ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy will inform you about how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.

This Privacy Policy applies to all information collected through our website (https://asphaltcalculator.com), as well as any related services, sales, marketing, or events (we refer to them collectively as the "Services").

Please read this Privacy Policy carefully as it will help you to understand what we do with the information that we collect.

2. Information We Collect

2.1 Personal Information

While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. The personal information we collect may include:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, Province, ZIP/Postal code, City
  • Usage Data

2.2 Usage Data

We automatically collect certain information when you visit, use, or navigate our website. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

2.3 Information from Third-Party Social Media Services

If you choose to register or log in to our website using a social media account, we may have access to certain information about you that is stored in your social media profile. This may include your name, email address, profile picture, and other information you choose to make public.

2.4 Tracking Technologies and Cookies

We use cookies and similar tracking technologies to track the activity on our Service and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. For more information about the cookies we use, please see our Cookie Policy.

3. How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud
  • Process your calculator inputs to provide accurate asphalt estimates
  • Save your calculation projects when you choose to do so
  • Provide location-based services, such as finding contractors or suppliers near you

4. Legal Basis for Processing Your Personal Information

We will only process your personal information when we have a legal basis to do so. The legal basis will depend on the purposes for which we have collected and use your personal information. In almost every case, the legal basis will be one of the following:

  • Consent: You have given us consent to process your personal information for a specific purpose.
  • Performance of a Contract: The processing is necessary for the performance of a contract with you or in order to take steps at your request before entering into a contract.
  • Legal Obligation: The processing is necessary for us to comply with a legal obligation.
  • Legitimate Interests: The processing is necessary for our legitimate interests or the legitimate interests of a third party, unless there is a good reason to protect your personal information which overrides these legitimate interests.

5. Sharing Your Personal Information

We may share your personal information in the following situations:

  • With Service Providers: We may share your information with service providers to monitor and analyze the use of our website, to advertise on third-party websites to you after you visited our website, to process payments, or to contact you.
  • With Business Partners: We may share your information with our business partners to offer you certain products, services, or promotions.
  • With Contractors: If you use our "Find Local Contractors" feature, we may share your project information and contact details with contractors in your area who can provide the services you need.
  • With Other Users: When you share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.
  • With Your Consent: We may disclose your personal information for any other purpose with your consent.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • With Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy.
  • With Third Parties: We may share your information with third parties that perform services for us or on our behalf, including payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.

6. Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

6.1 Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

7. Advertising

We may use third-party Service Providers to show advertisements to you to help support and maintain our Service.

7.1 Google AdSense

Google AdSense is an advertising service provided by Google LLC. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having your activity on the Service available to Google AdSense by adjusting your ad preferences at Google Ads Settings.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page.

8. Data Retention

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

9. Security of Your Personal Information

The security of your personal information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

10. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal information:

  • Right to Access: You have the right to request copies of your personal information.
  • Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • Right to Erasure: You have the right to request that we erase your personal information, under certain conditions.
  • Right to Restrict Processing: You have the right to request that we restrict the processing of your personal information, under certain conditions.
  • Right to Object to Processing: You have the right to object to our processing of your personal information, under certain conditions.
  • Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you would like to exercise any of these rights, please contact us using the contact information provided below.

11. California Privacy Rights

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):

  • The right to know what personal information we collect about you and how we use and share it
  • The right to delete personal information we have collected from you, subject to certain exceptions
  • The right to opt-out of the sale of your personal information
  • The right to non-discrimination for exercising your CCPA rights

To exercise your rights under the CCPA, please contact us using the contact information provided below.

12. Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: privacy@asphaltcalculator.com

Address: 123 Calculator Way, Suite 456, Atlanta, GA 30303, USA